1. When you are looking to grow your customer base
By tracking customers’ usage of your car wash, you can spot trends, email or SMS customers about deals to improve flow, and create custom messages to entice clients to become repeat customers.
CRM technology is like having a marketing team right at your fingertips. You have all the lead information and tools you need to expand your clientele into a larger, more profitable base.
If you have a marketing hire, a CRM will multiply their effectiveness.
2. When you have recurring clients
When you have dozens of recurring customers, managing their contacts and packages on your own can be difficult. POS systems with CRM features embedded makes it easy to track all your customers on your own.
All their purchase behaviour, contact details and package details are automatically recorded, stored and implemented on-site without having to manually trace their profiles. Your customers get better experiences as they no longer need to carry their physical package cards.
Having access to these also allow you to customise loyalty packages for your different types of customer profiles to best serve their needs.
3. When you have mutiple locations
Once you have more than one location, a few challenges arise:
- Too much work to track every customer interaction on your own
- Unable to be on-site, at all sites, at all times
Having a dedicated software that encompasses both POS and CRM features enable you to handle all the ins and outs of each of your establishment from a single login, empowering your staffs to operate the day-to-day while you as the owner can focus on expansion of the business.
4. When you are not physically on-site
Having a POS embedded with CRM features ensures that all the daily operations are recorded and tracked.
Staffs are able to operate the site as the SOPs, promotions and packages are pre-built into the system while the owner can have a view of the entire location all through a single login, anytime and anywhere.
Having a POS with CRM technology is like having a store supervisor that keeps you updated at all times.